The Old Spice Guy Is Back

If you have turned on your TV recently (which we are pretty sure you have) you probably know who the Old Spice guy is. If you haven’t, then take a look at online versions of Old Spice deodorant and body wash new line of ads and see the man we are talking about. Get to know this new manly icon known as the Old Spice guy, his commercials and how can this guy influences the image of men today. Can the Old Spice guy be the next great American role model for men? Can he beat the Marlboro Man?

Let’s talk a little bit about Old Spice, and then we will get on to this guy. Old Spice is a popular brand of deodorants, antiperspirants and man fresheners. What is the most interesting about these products is the clever, aggressive marketing the manufacturers have chosen. If you haven’t seen one yet, their commercials have everyone talking. The first scene depicts a very good looking man who is holding a bottle of Old Spice. This is thus the Old Spice guy and the image of this product. His speech is directed towards the female public, which could be seen as a very smart move. And we say that because women could be more impressed by the man (rather than the product) but they could somehow connect the image of the Old Spice guy with the image of their boyfriend. All of this can ultimately determine whether a guy or his girlfriend buy the product. The entire commercial shows this very good looking man going through various manly activities and keeping his smell and looks intact. If you ask me, the Old Spice guy is tremendously appealing – he makes me want to grab my generic Viagra and show my girl some man-time.

But enough with personal information. What about the Old Spice guy as a role model? Many would say that the Old Spice guy is the Marlboro man our day. And we agree. This man could be, in our opinion, a role model from many points of view. Firstly, the commercial shows a man who is very active physically, always a good example to follow. Moreover, his looks fit very well with the idea of him being very physically active. And nonetheless, because the commercial is all about being clean and fresh, the Old Spice guy always looks like the cleanest and best smelling man in the world. If we were to put all these together, than the Old Spice guy could definitely be the role model of our days. A healthy body and sex appeal are after all the secret weapons men need to conquer the world of women – and beyond. Stereotypical and full of testosterone, the Old Spice guy is the image of the new man, the manly man. In a world of metrosexuals, this guy sure is what women are looking for.

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